Marco Nicoli is a fashion designer and he has been working in the fashion industry for 20 years.
In his artistic career, he worked for some of the major Italian brands such as Trussardi, Alviero Martini and Fendi.
He is a member of the teaching staff at Istituto Marangoni international fashion school, in Milan.


His Stylistic hallmark is easily recognizable for the Smart Style of his creations: always fascinated by sport wear and easy trend,
he is a tireless researcher of contemporary fashion trends.

He is an art, design and graphic lover. These passions stimulate his curiosity and are the core of his
creativity which affects and molds his vision of fashion characterized by the taste for simple, essential things.
His sense of humour is the ironie trick which minimizes the impact of his stern creations with a touch of glamour.


His strong interest for new and innovative materials makes him adopt a physical approach in the designing:
the logic and convenience of the design is achieved through simple manual gestures creating volumes and proportions, then transformed into drawings to define further details.


The Fri-Yay brand is a registered trademark of Fri-Yay S.r.l;

company born from the entrepreneurial experience of Paolo Sandrini and the creativity of Marco Nicoli.